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Sustainability
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Earth Month: Building A Better Tomorrow
Our commitment to sustainability principles is at the heart of what we do to achieve a brighter tomorrow. These principles act together as a compass needle pointing us toward our goals.
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Education
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What are tires made of?
Have you always wondered what tires are made of? Short answer, 100s of different materials. Roll on into the article to read just what each ingredient is and how it helps your tire performance.
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Culture
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Why should YOU consider ATD in your career search?
The three main reasons you should apply for the open job at ATD that you have saved. We could list a lot more reasons, but we will start with three. 
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Education
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8 Expert Tips For Wet Road Driving
Do you know how to drive safe in wet conditions? We want to give you 8 simple tips to make you more comfortable.
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Sustainability_Image
Sustainability
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Where our tires go to die
We are committed to sustainability. We work to repurpose scrap tires into valuable materials, reducing emissions and promoting highway safety. By expanding tire recycling services across the U.S. and collaborating with partners, we’re revolutionize tire circularity, transforming waste into new products while adhering to state regulations.
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Education
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Time to store your winter tires
Your guide to properly storing winter tires to preserve their longevity and performance. We walk you through cleaning the tires and wheels, choosing a suitable storage location, and ultimately prolonging tire life and ensuring safety upon remounting.
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Education
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Improve your gas mileage with one simple trick
Learn how to save money and boost your car's efficiency with just a little air! Did you know that for every missing psi from your tires, you're losing gas mileage? Plus, under-inflated tires wear out 10% faster! Grab a gauge, follow our simple steps, and keep those tires happy and your wallet fuller.
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DC Associates
Culture
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The values that drive us
At ATD, every day we strive to live our iCare values. This is our ongoing commitment to honesty, integrity, and professionalism which guides everything we do, and those values have helped to build the bonds of trust between ATD, our customers, and our community for more than 80 years.
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Education
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Do you really need to “break in” new tires? 
Have you ever wondered whether new tires need a break-in period such as new shoes. While a formal break-in isn't mandatory, the initial 100 miles are crucial for allowing the tires to acclimate to the vehicle, ensuring an even distribution of mold-release agents. We want to provide you with specific guidelines for all tire types, emphasizing the importance of a short break-in period to maximize tire longevity and performance.
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Wheel Article
Business
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Explore Our New Wheels Product Catalog
We are thrilled to present our 2024 wheel product catalog, showcasing a range of additions and brand changes. We will take you through our exclusive brand highlights, new products, and how you can get your hands on a copy. Let’s roll on!
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Car on lift for maintenance
Education
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Mismatched Tires: The Do's and Don'ts
The decision of replacing tires after a flat – what should you do? Focus on the choice between replacing two or all four. For all-wheel-drive vehicles, maintaining uniform tread depth is crucial to prevent drivetrain damage. The recommendation is to use the same brand, type, and size for all AWD tires to ensure system harmony. In two-wheel-drive scenarios, place new tires on the rear for enhanced hydroplaning resistance, along with the importance of maintaining tire uniformity for optimal vehicle performance.
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Hercules RoadTour Connect AS
Business
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Hercules Tires Announces Enhanced Touring All-Season Tire: The Roadtour Connect AS
Hercules Tire and Rubber Company (HTR) announced at the recent Specialty Equipment Market Association (SEMA) show the introduction of the all-new Hercules Roadtour Connect AS, the highly anticipated successor to the beloved Roadtour 455 and Roadtour 455 Sport.
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Hercules Terra Trac Cross-V AW
Business
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Hercules Tires Announces the Terra Trac Cross-V AW: The Ultimate All-Weather Tire Solution for Confident Highway Driving
Hercules Tire and Rubber Company (HTR) announced at the recent Specialty Equipment Market Association (SEMA) show the introduction of the all-new Hercules Terra Trac® Cross-V AW, the brand’s first all-weather highway tire designed for crossovers, SUV’s and light trucks.
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Business
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The Leadership Playbook for Supply Chain Managers featuring Moid Alwy
As seen in Inbound Logistics, supply chain leaders across the industry share their perspective on what makes a winning supply chain leader.
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Radius Logo on car doing burnouts
Business
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Unveiling the Power and Benefits of Radius for ATD Customers
Radius, now available to all ATD (American Tire Distributors) customers, revolutionizes the way automotive businesses operate by providing a unified platform for essential tools and data. In this article, we’ll dive into the many benefits of Radius, and how we’re enhancing efficiency, reducing expenses, and fostering growth for all our customers.
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Snow tire
Education
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Jingle All the Way: Your Ultimate Guide to Holiday Road Trip Tire Prep!
Gifts are neatly wrapped, the pup is in the backseat with a bow tie that rivals Santa's, and you’re all set to sleigh your way to the family's festivities! But before you take that traffic-filled road trip, we want to help save you money and headaches down the road. Here are a few tips to make sure your tires are prepared to get you on your ultimate family holiday vacation.
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Rebecca Sinclair Headshot
Culture
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Ensuring your "Power Strategists" can unlock transformational outcomes
Today's rapidly changing business environment requires organizations to be agile and adaptable. Dive in to learn how ATD drives employee engagement and organizational success. Rebecca Sinclair, our Chief People & Corporate Affairs Officer, shares how ensuring your company's "Power Strategists" can unlock transformational outcomes with Fast Company.
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Night for Heros Gala
Culture
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American Tire Distributors, Customers, and Partners Pair Up with the Gary Sinise Foundation on Giving Tuesday
Challenge gift from ATD helped national nonprofit raise $3.4 million for programs supporting veterans, active-duty military, first responders, and their families
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American Tire Distributors Partners with Steer to Revolutionize Marketing Operations in the Tire Industry
Today, American Tire Distributors (ATD) announced a strategic partnership with Steer, a customer relationship management (CRM) and marketing communications platform. This partnership will bring first-class marketing technologies to ATD’s new digital hub, Radius, and allow customers to streamline their marketing operations.
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Radius
Business
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American Tire Distributors Launches Revolutionary Digital Hub
Today at The SEMA Show 2023, American Tire Distributors (ATD) announced the launch of ‘Radius,’ a new digital hub designed to integrate tires, parts, services, and solutions into one connected experience for the automotive aftermarket.
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Ryan Walsh Headshot
Business
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Ryan Walsh Appointed Chief Financial Officer at American Tire Distributors
Today, American Tire Distributors (ATD) announced that Ryan Walsh has been named Chief Financial Officer. In this role, Walsh will be responsible for leading ATD’s key finance operations, in addition to Enterprise Risk Management/Internal Audit.
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Forbes_logo
Culture
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HR Leaders Must Become Catalysts for Change
Rebecca talks through application for change in the modern economy also how HR should not merely serve as a support function but should act as a people-enablement function, becoming catalysts for change and curators of culture.
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Awards
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AMERICAN TIRE DISTRIBUTORS NAMED TO NEWSWEEK’S LIST OF THE TOP 100 MOST LOVED WORKPLACES FOR 2023
American Tire Distributors (ATD) today announced it is among Newsweek's Top 100 Most Loved Workplaces® for the second year in a row. The compilation of 2023 Top 100 Most Loved Workplaces® is the result of a collaboration with the Best Practice Institute (BPI), a leadership development and benchmark research company.
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