CHARLOTTE, N.C. (Oct. 31, 2011) – American Tire Distributors Inc. (ATD) today announced a marketing alliance with DUB Magazine that will promote ATD's wheel business. The marketing agreement will leverage multiple brand properties currently owned and managed by DUB, including the magazine, media tour, and web properties, as the core of the DUB Garage Dealer Program. This new dealer program, available exclusively through American Tire Distributors, will offer a broad array of marketing tactics to align the DUB Garage dealer with the brand equity of the DUB brand.
The term "DUB" is the street term for the number 20 or "double-dime", popularized through hip-hop music to describe custom wheels over 20 inches in diameter. The DUB brand has developed into a pop culture automotive and customization lifestyle icon. DUB now boasts a popular automotive lifestyle magazine in print, on the web, and on mobile devices. In addition, DUB has become one of the hottest marketers in reaching the youth and urban market via event marketing and association with multiple A-list musicians, athletes, and actors.
"This new partnership between DUB and American Tire Distributors is a great fit," commented Myles Kovacs, President and co-Founder of DUB Magazine. "DUB reaches a targeted consumer that's highly interested in vehicle customization, including wheels, and ATD has the coast-to-coast, best-in-class distribution network to get the wheels to the DUB Garage retailers," said Mr. Kovacs.
American Tire Distributors will offer the DUB Garage Dealer Program to a limited number of tire and wheel retailers that would benefit from the association with the multiple DUB marketing properties. DUB Garage dealers will receive an increasing level of marketing support from ATD and DUB based on the retailer's participation in the program. Details of the DUB Garage Dealer Program will be presented to potential retailers beginning at the upcoming SEMA Show in Las Vegas.
"This new alliance represents an extremely exciting era for ATD's wheel program," said Brian Moyer, Director of Wheel Sales for American Tire Distributors, "The Dub Garage Dealer program plugs the retailer directly into the power of the DUB brand and, when combined with ATD's distribution infrastructure and service support, will drive enthusiastic consumers to the DUB Garage dealers' stores to buy wheels," Mr. Moyer added.
In addition to the DUB Garage Dealer Program, ATD has also gained exclusive rights to distribute the TIS and Dropstars branded custom wheel lines owned by TIS Industries, LLC. New styles in both brands will become available through ATD in early 2012. The new product offering will also include a special Monster Energy edition off-road wheel that will be available in both the TIS and DropStars brands. "We are very pleased to be collaborating with such credible wheel brands like TIS and Dropstars, and we feel these Monster Energy Edition Wheels are a great product to extend the Monster Energy lifestyle to consumers who are passionate about our brand," commented Sam Pontrelli, Senior VP of Marketing for Monster Energy. "Monster Energy looks forward to marketing these wheels through our many properties, including events, promotions and Monster Energy athletes," he added.
Retailers interested in becoming DUB Garage participants can obtain more information from the DUB display directly outside the South Hall of the Las Vegas Convention Center - Booth 110 in the Silver Lot - at the SEMA Show.
DUB® Publishing Inc, creator of DUB Magazine - The Original Automotive Lifestyle Magazine™, is a leading, authoritative voice in the urban automotive lifestyle scene. They, along with DUB Magazine's Custom Auto Show and Concert Tour™, have spawned a new era of urban car culture and lifestyle. The DUB® family of companies' stable of well known brands, including DUB Edition™, DUB Garage™, DUB Show™, DUB Shop™ and DUB Magazine Project™, are about individualism, unique styling and seeing trends before they happen.
TIS Industries, LLC, and independent company founded by a group of entrepreneurs that includes the creators of DUB® Magazine, is the owner of the Twenty Inches Strong™/TIS™ brand. Its first foray into the marketplace was the launch of the TIS brand wheels in 2002, followed by a complete apparel line shortly thereafter. The popularity of the TIS wheels led to the introduction of TIS edition vehicles, TIS automotive accessories and TIS toys in the years that followed. TIS has long been a leader in the urban, automotive lifestyles scene and remains on the cutting edge with its hugely popular automobile wheel products and many other TIS branded offerings.
American Tire Distributors is one of the largest independent suppliers of tires to the replacement tire market serving approximately 70,000 customers across the U.S. and Canada. The company offers an unsurpassed breadth and depth of inventory, frequent delivery and value-added services to tire and automotive service customers. American Tire Distributors employs approximately 3,500 employees across its distribution center network, including approximately 200 employees in Canada.