News

ATD and Tire Pros Open Second Tread Town, A Boundless Playground for Children of All Abilities, in Pearl, Mississippi

Inclusive Playground, Created with $50,000 Tire Pros Contribution and 400+ Recycled Tires, is 1st in Mississippi

Tire Pros Francorp (Tire Pros), a wholly owned subsidiary of American Tire Distributors, Inc. (ATD), and Boundless Playgrounds, a nationally recognized nonprofit, have opened Tread Town, a new inclusive playground at City Center Park in Pearl, Miss. The first of its kind in the state of Mississippi, the playground was supported by a $50,000 contribution from Tire Pros and was built to allow children with and without disabilities to play together.

"ATD and Tire Pros are honored to be partners with Boundless Playgrounds, which provides safe, positive places for all children to play, learn and thrive," said William E. "Bill" Berry, President and Chief Executive Officer of American Tire Distributors, Inc. "These playgrounds are a great example of the local market impact of our national Tire Pros program. Opening a Tread Town delivered by Tire Pros showcases these dealers as civic-minded citizens who give back to their communities. These Tire Pros branded playgrounds will be in their communities for years to come."

ATD has been aggressively expanding its network of Tire Pros dealers since acquiring the franchise program as part of its late 2008 purchase of Am-Pac Tire Dist. Inc. Aided by its commitment to providing extensive marketing and retail support and offering valuable Tire Pros University training, ATD added 138 new Tire Pros locations in 2010 and is on track to add a similar number this year. ATD currently has 13 Tire Pros auto service and tire dealerships in Mississippi, including four Upton Tire Pros locations near Pearl in the Jackson area.

Emblematic of ATD's position as one of the nation's largest independent supplier of replacement tires, Tread Town's foundation was constructed from recycled rubber including approximately 400 recycled tires, creating a universally accessible surface that allows children and caregivers with and without disabilities to navigate the playground freely and safely. The playground promotes inclusive, unstructured play with ramped wheelchair access to the highest platforms, and features an exclusive Tread Town tire swing, state-of-the art solid harness swings for children who need additional back support, and a multitude of other cutting-edge fitness and educational-based activities.

"We are very grateful to Tire Pros and Boundless Playgrounds for this generous donation to help the City of Pearl upgrade our already planned playground at City Center Park into the first Tread Town playground for children of all abilities in Mississippi," said Mike Goolsby, Director of City of Pearl Parks and Recreation. "We couldn't be prouder and know the families of Pearl and surrounding areas will enjoy Tread Town for years to come."

"Nearly seven million children nationwide have a disability that prohibits them from enjoying the full experience of a traditional community playground," said Fred Leone, Chief Executive Officer of Boundless Playgrounds based in New Haven, CT. "The new Tread Town playground in Pearl will positively impact children and adults with and without disabilities for years to come."

American Tire Distributors' partnership with Boundless Playgrounds was announced at ATD's annual charity golf classic in October 2009. The first Tread Town playground opened in June 2010 near ATD's field support center in Huntersville, N.C.

Tire Pros and American Tire Distributors, Inc.

Tire Pros is a national franchise program of qualified local independent tire retailers united under the Tire Pros brand. Tire Pros Francorp is a wholly-owned subsidiary of American Tire Distributors (ATD), which is based in Huntersville, N.C. American Tire Distributors is one of the nation's largest independent suppliers of tires to the replacement tire market. Through a network of 95 distribution centers serving 45 states, ATD focuses on helping tire and wheel retail dealers, including more than 400 independently owned Tire Pros stores across the country, effectively compete in their marketplace by offering the most complete, coast-to-coast selection of tires, wheels and related products and value-added services.

Boundless Playgrounds

Boundless Playgrounds is the leading nonprofit developer of truly inclusive playgrounds where children of all abilities gain the important developmental and physical benefits of unstructured play. On a Boundless Playground all children can be in the middle of the fun. There are nearly 200 Boundless Playgrounds in 31 states and Canada, with dozens more under development. For more information about Boundless Playgrounds, visit www.boundlessplaygrounds.org.

About American Tire Distributors

American Tire Distributors is one of the largest independent suppliers of tires to the replacement tire market serving approximately 70,000 customers across the U.S. and Canada. The company offers an unsurpassed breadth and depth of inventory, frequent delivery and value-added services to tire and automotive service customers. American Tire Distributors employs approximately 3,500 employees across its distribution center network, including approximately 200 employees in Canada.